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What are good ways to advertise my Catering Business i am trying to form?

I am considering starting my own Catering Business, what are good ways to introduce myself to the population. i am a certified chef and i also have a family member who is a pastry chef and i was thinking that maybe we could start something together but i do not know much about marketing if we do really decide to start it. we already have experience catering for weddings and other major functions.

Advertising is good for increasing awareness of your company and its offerings. The point of advertising is to firmly plant your marketing message into the consumer’s mind so that they think about you when they look for what you offer. Advertising also gets the company in front of a wide variety of people in a timely manner.
Keep the following points in mind when you consider advertising:
1. Many companies provide money to distributors for cooperative advertising. If you mention their products in specific ways in your ads, they pay for a portion of the ad. Include enough suppliers, and the suppliers can pay for the entire ad. Contact each of your suppliers for their specific restrictions.
2. Yellow Page advertising is a must for any business trying to reach the general public, such as a restaurant. The phone book comes out only once a year, so you should plan in advance to be included. Check with colleagues about their success with the various ad types and sizes; take the plunge and hope for the best.
3. Placing an ad just one time in a paper or on TV or radio is generally useless. You need to repeat your ad on a regular basis to get the best results, so plan for six to ten insertions, or don’t waste your money.
4. Advertising firms specialize in making companies succeed with advertising. They also have an art department that can design an ad for you.
5. Contact each publication, radio, and TV station you are interested in advertising with and ask them to send you a media kit. (Media kits are prepared by the advertising departments of newspapers, magazines, and television and radio stations as a means of encouraging companies to buy ads. These kits typically contain demographic information about their audience, a rate card, and an editorial calendar for publications, which tells readers what to expect in upcoming issues.) The kit includes demographic information about the people who read each publication, listen to specific radio programs, and watch individual TV shows. Typical information includes age, sex, education, and marital status. This information lets you determine whether the people who will see or hear the ad are the ones most likely to buy from you.
5. Ask each media supplier if they have ever run ads like yours before and what type of responses they received. This might help you determine whether it makes sense to invest in advertising there.
There are a number of new advertising tools now available via the Internet, including banner ads, site ads, and search engine listings. For people using the internet regularly, this can be a great way to get their attention.
Advertising can be a useful tool when used properly, but it can also drain massive amounts of cash from your company with minimal financial return. Make sure that whenever your ads appear, they are seen or heard by serious potential customers for your company’s product or service offerings. It is also wise to pay for professional help when producing ads. There’s no sense paying for ad time or space only to run an ineffective, poorly designed advertisement.
Hope I helped! Good luck! I will say a special prayer tonight for you and your future successful business!

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